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Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

What Our Clients Say

Krista T.

Krista T.

If I could give Andrea 11 stars, I would! I've worked with her as a buyer and seller on multiple properties. Andrea is honest, realistic, and thorough. More importantly, she over-delivers and is a true partner. She is a natural...
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Zoya K.

Zoya K.

Andrea is a fabulous realtor, and I can't recommend her highly enough! She is responsive, proactive, thorough, and pays attention to what the client's needs and wishes are. Andrea is also very generous and warm, and makes what ...
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Isabela O.

Isabela O.

We truly cannot thank Audrey enough for everything she did during our home search. From the very beginning, she went above and beyond, touring homes with us on short notice and during unconventional hours to accommodate our wor...
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Amy D.

Amy D.

I recently partnered with Andrea to purchase a new home. She had great availability to look at options together, was confident and direct in her interactions with Seller's Agents, and gave thoughtful (and patient!) guidance lea...
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Cassandra A.

Cassandra A.

We had a wonderful experience working with Andrea as an agent and Project Manager for the renovation of our rental property in San Leandro. As we had relocated to Michigan, the whole process would have been overwhelming. Happy ...
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Laura G.

Laura G.

Selling your home after fifteen years and downsizing to a smaller place can be quite overwhelming and stressful. We found Andrea Ruport and her team to be very helpful and caring throughout the entire process of buying and sell...
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Joe B.

Joe B.

Over the past 30 years, my wife and I have purchased, remodeled, and sold houses. As you can imagine, we have worked with a number of real estate agents both in the East Bay and Monterey. Some were good, some not so much. By al...
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Michael C.

Michael C.

Andrea is the Bay Area real estate agent you want. She's fast, funny, friendly, creative, tough, and always on your side. Andrea, Jenn, and the whole ART team are pros and creative collaborators. They steered us through renovat...
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Marissa A.

Marissa A.

Andrea is the best! She is so, so good at what she does. She understands the market, how to get you the most for your home, and is a real delight to work with. She's smart, honest, transparent, kind, and such a hard worker. As ...
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Robin S.

Robin S.

Andrea has all the attributes you'd want in an agent. Besides being professional, she's articulate and pays attention to what your needs are. She's quick at problem-solving and gives you reasonable alternatives to obstacles. Co...
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Marissa A.

Marissa A.

Andrea is everything you could ask for in a real estate agent. Extremely knowledgeable of the real estate market and process, super nice and always available! I wouldn't use anyone else! She's really that good.
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Jeewon K. & Gabriel S.

Jeewon K. & Gabriel S.

We loved working with Andrea. She was responsive, easy to work with, listened to what we were looking for, and had great knowledge, especially about the real estate market in Alameda, where we focused our search.
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Chris & Krista T.

Chris & Krista T.

Andrea is honest, realistic, and thorough. More importantly, she over-delivers and is a true partner. I would only work with her on selling and investing in a property. She is a natural at being a real estate agent. To win, mak...
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Lauren & Lance L.

Lauren & Lance L.

Andrea helped us buy our first home in Alameda. Throughout the process, she was patient, responsive, and an overall great partner. We especially appreciated her impeccable knowledge about the local area. In a very competitive m...
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Natalie S.

Natalie S.

While living out of state, I contacted Andrea to get a general trend of the market. She consulted with me, advised on the right timing to sell, took care of all home improvements, and ran 2 successful open houses that generated...
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Dawn & Morgan K.

Dawn & Morgan K.

Andrea brings the big picture to the table without losing focus on the tasks at hand. We greatly appreciated her shepherding us through the stress-filled time of prepping our home for sale. She's an excellent listener, authenti...
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Seller

Seller

We selected Amy as the selling agent for this property as our previous experiences with her were stellar. Amy took care of all the details, from ensuring that remodel work was performed on schedule and within budget, all the wa...
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Buyer

Buyer

We purchased our dream home in the Montclair Hills during a challenging time. Amy’s diligence, expertise, and calm demeanor were essential to navigating a successful close. We appreciate everything Amy did to make this a joyous...
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Seller

Seller

The smartest decision I ever made was choosing Amy Weston and team to represent me in the sale of my house. I made outrageous demands on the sale price I expected for my house, far exceeding any price per square foot ever achie...
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Buyer

Buyer

I had almost given up hope on finding a home until I met Andrea. Her patience and respect for my personal needs, along with her knowledge of the market in Oakland, helped me find the perfect home at a great price. I am forever ...
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From finding the perfect Alameda neighborhood to negotiating the best sale price, we are with you from start to finish. We combine deep local knowledge with a steadfast commitment to our clients. Let us make your buying or selling experience a complete success.

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